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The Sweets

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GenresAlternative/Indie
AlbumsRare Soul & R&B Masters
Smooch (EP)
Wild - EP
The Best of Super Rare Soul
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The Sweets
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Percy Pig ice cream renamed after 'polite' M& S request

Feb 16,2020 7:35 am

An Ice Cream parlour has changed the name of one its products after a " polite" request from Marks & Spencer.

Fabio's Gelato, based in Hitchin, Hertfordshire, only began making its Percy Pig Ice Cream last week.

But the retailing giant sent the owner Fabio Vincenti a letter which said he could continue to use The Sweets , but not the name of The Product .

" It is what it is, they've got to protect Percy Pig, " He Said .

Marks & Spencer said the name of Percy Pig, which started life as a bag of sweets in 1992 but has since evolved to other ranges, could only be used on " official M& S products".

The Ice Cream parlour uses several different branded items for flavours, including chocolate bars, energy drinks and Marmite.

Mr Vincenti said: " We've done so many different brands of Ice Cream . "

He Said the feedback was generally positive from the various companies but he " wondered why no-one ever moaned and always knew someone might say something".

The " polite and fair" letter from M& S was received on Thursday, along with some packets of the swine-faced treat, He Said .

'Flattering'

Mr Vincenti posted, saying he could continue to make the Ice Cream , but had to change the name to something such as " Pig Faces or Pig Sweets".

The Letter said: " Percy Pig is one of our 'hero' brands and we own trade marks to protect it.

" We risk losing those trade marks (and more importantly to us, consumers will no longer be confident Percy Pig-branded products originate from M& S) if we do not take steps to stop others from using them without our permission. "

Mr Vincenti said the Ice Cream had already proved popular online and would, for now, be renamed " Fabio's Pig".

An M& S spokesman said it was " careful to only put [Percy Pig's] name on official M& S products".

" It's flattering that he's inspired Fabio's new gelato and we hope they enjoy The Treat we sent, " He Said .

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Source of news: bbc.com

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