The Rise Of Marketing And Market Research
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| Google books | books.google.com |
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| Originally published | 2012 |
| Editors | Philip Scranton |
| Hartmut Berghoff | |
| U. Spiekermann | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2181736 |
About The Rise Of Marketing And Market Research
Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. . . .