The Ride photograph

The Ride

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Artists Catfish And The Bottlemen
Release dateMay 27, 2016
Producers Dave Sardy
GenresAlternative/Indie
Labels Island Records
Date of Reg.
Date of Upd.
ID1792968
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About The Ride


The Ride is the second studio album by Welsh indie rock band Catfish and the Bottlemen. It was released on 27 May 2016 through Island Records and Capitol Records.

Hovis 'boy on the bike' returns to Dorset hill after 50 years

May 17,2023 10:11 pm

By Daisy StephensBBC News

The original Hovis " boy on the bike" has returned to The Scene of The Iconic advert 50 Years after it first aired.

Carl Barlow was 13 when he starred in the commercial, pushing a bike with a basket of bread up Gold Hill in Dorset.

The advert was once voted The Most iconic of all time, and the cobbled Shaftesbury street went on to become a popular tourist destination.

Now 64, Mr Barlow said the advert was a " huge part" of his life and he was " delighted" to recreate it.

The original advert was directed by Sir Ridley Scott and aired for the First Time in October 1973.

Set in post-war Britain, the young boy is seen struggling to push his bread delivery bike up the steep slope before free-wheeling back down, accompanied by a brass rendition of Dvorak's New World Symphony.

It stole hearts across The Nation , and a poll by Kantar saw UK consumers vote it The Most iconic and heart-warming advert of all time.

Mr Barlow returned with a new Hovis " boy on the bike" - 11-year-old Alex Freeman - to complete the short journey again.

" While it's harder to make it to The Top of The Hill today, The Ride back down is still just as great, " Mr Barlow joked.

Claire Parlour, marketing director at Hovis, said The Company was " honoured" by the lasting impact of the advert.

" It's clear that the advert's core message of hard-work, family, the strength of community, and of course, delicious bread, still resonates with people today, " She Said .

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