The Recession‑proof Business: . . . photograph

The Recession‑proof Business: . . .

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Originally published April 2009
Authors Victor Cheng
Date of Reg.
Date of Upd.
ID1792916
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About The Recession‑proof Business: . . .


Why Do Some Companies Thrive In A Recession, While Others Die? Victor Cheng, a former McKinsey consultant and marketing expert for the Fox Business Television Network, led a major research project to find the answer to this provocative question. . . .

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