The NPD Group photograph

The NPD Group

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HeadquartersUnited States
Key personKaryn Schoenbart
FoundedSeptember 28
1966
FormerlyNational Purchase Diary Panel Inc. (1966–1975); NPD Research Inc. (1975–1988)
SubsidiariesCounter Intelligence Retail Ltd
PARKOD SA
Type of business Privately held company
Date of Reg.
Date of Upd.
ID821969
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About The NPD Group


The NPD Group, Inc. is an American market research company founded on September 28, 1966 and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest market research company in the world, according to the independent AMA Gold Report Top 50 report.

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