The New Rules Of Marketing And PR: How To Use News Releases, Blogs, Podcasting, Viral Marketing And Online Media To Reach Buyers Directly
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Originally published | June 1, 2007 |
Authors | David Meerman Scott |
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Date of Upd. | |
ID | 2295149 |
About The New Rules Of Marketing And PR: How To Use News Releases, Blogs, Podcasting, Viral Marketing And Online Media To Reach Buyers Directly
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. . . .