The Macintosh Way
| Use attributes for filter ! | |
| Originally published | 1990 |
|---|---|
| Authors | Guy Kawasaki |
| Genres | Non-fiction |
| Country | United States |
| Followed by | Database 101 |
| OCLC | 19814888 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2907675 |
About The Macintosh Way
The Macintosh Way was the first book written by former Apple evangelist Guy Kawasaki. Subtitled "the art of guerrilla management", the book focused on technology marketing and management and includes many anecdotes culled from Kawasaki's experience during the early development of the Macintosh.