The Human Brand: How We Relate To People, Products, And Companies
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2013 |
| Authors | Chris Malone |
| Susan Fiske | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2102741 |
About The Human Brand: How We Relate To People, Products, And Companies
People everywhere describe their relationships with brands of all kinds in deeply personal ways—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? . . .
