The Hip photograph

The Hip

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Originally published 2006
IllustratorsHugh M. Thomas
Jennifer Fairman
EditorsRobert L. Barrack
Aaron G. Rosenberg
Date of Reg.
Date of Upd.
ID2924693
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About The Hip


This volume of the acclaimed Master Techniques in Orthopaedic Surgery series is now in its completely revised Second Edition—with a new editor and group of contributors who represent today's foremost leaders in hip surgery. . . .

Kenya's Westgate shopping mall siege: How a survivor has healed

Kenya's Westgate shopping mall siege: How a survivor has healed
Sep 20,2023 9:31 pm

... In the ensuing mayhem, Ms Kadzo was hit in The Hip by a stray bullet as she took cover from the gunmen under her stand...

Drew Findling: Trump's new lawyer once called him 'racist, cruel'

Drew Findling: Trump's new lawyer once called him 'racist, cruel'
Aug 19,2023 9:31 pm

... Mr Findling s rap-heavy clientele has also made him keenly aware of how free speech in The Hip hop world is interpreted - often wrongly - as evidence of criminal conduct or intent...

Why fashion brands are putting celebrities in charge

Why fashion brands are putting celebrities in charge
Aug 14,2023 9:41 pm

... But that changed when The Hip hop community got involved...

Hip-hop at 50: How beats and bars spread from the Bronx around the world

Hip-hop at 50: How beats and bars spread from the Bronx around the world
Aug 10,2023 9:51 pm

... Fresh Prince of Bel-Air star Will Smith represented a very different side of The Hip-hop coin, with popular family-friendly raps such as Gettin Jiggy Wit It...

Westminster: House of Commons culture still 'predatory', say staff

Westminster: House of Commons culture still 'predatory', say staff
Jul 5,2023 1:20 am

... Ms Varley, who works as a parliamentary aide to Tory MP, Dehenna Davison, said incidents can include a " hand on The Hip in a social setting"...

Cardinal Pell's death brings few tears in Australia

Cardinal Pell's death brings few tears in Australia
Jan 11,2023 8:01 am

... " He was a man who got things done, who was able to plan and implement reform… he shot straight from The Hip, " said Dr Pattenden...

Krept: Rapper branches out into making baby skincare products

Krept: Rapper branches out into making baby skincare products
Oct 11,2022 11:51 pm

... " Since their breakthrough album The Long Way Home in 2015, Krept & Konan have embarked on high-profile collaborations as their stock rose in The Hip hop world...

Snoop Dogg and Souleye fans of Cwmbran's Mr Giant Veg

Snoop Dogg and Souleye fans of Cwmbran's Mr Giant Veg
Oct 7,2022 8:50 pm

... He is also in touch with The Hip hop artist and rapper Souleye, who is...

Why fashion brands are putting celebrities in charge

Oct 3,2022 8:40 am

By Michelle FleuryNorth America Business correspondent, New York

Fans of Dj Khaled recently stopped traffic on The Streets of Miami.

The Crowd weren't there for a new album drop.

They had come to check out the recording artist's new concept store, a massive space full of " athleisure wear" and sneakers that is the result of his work with The German streetwear company Snipes.

" Today was so special FANLUV Thank You ! " The Artist in a series of Instagram posts featuring videos of him chatting to shoppers and promoting The Anthem Let's Go Shopping.

The Grammy award-winning music mogul isn't just the brand's hype man.

Shortly after he began working with the brand, he was recruited as Snipes' chief creative officer, becoming the latest A-list name to spin his celebrity profile into a C-suite title, or high-ranking executive role.

It's a title he doesn't take lightly.

" They had me as The Face of their stores, it was just a beautiful opportunity and we ended up loving each other. Now I have a job at Snipes, " he told The Bbc ahead of The Store 's opening.

But what can a celebrity like Dj Khaled really contribute to The Role of creative officer?

The producer points out that he is More Than just a celebrity.

" We're visionaries too. "

According to Sven Voth, chief executive and founder of Snipes, Dj Khaled 's appointment did raise eyebrows outside of The Company when it was first announced in 2019.

" Everybody in the United States thought this German guy's a little crazy because this is a little bit too much for what it is, " he says.

At The Time , Snipes had only 65 shops in the US.

Mr Voth credits the rapper's dedication for helping grow The Company 's footprint to over 300 stores today.

" I think that was The Best Starting Point we could have, " he says.

Return of The Celebrity creative director

Dj Khaled 's role is part of a re-emerging trend of famous faces taking on top corporate positions.

Luxury Fashion House Louis Vuitton tapped, while Lanvin turned to rapper Future.

Traditionally, the creative director was the person who defined the creative vision of A Brand from sketching The Collection , to overseeing ad campaigns and the design of the boutique.

With a celebrity creative director, The Rules are more fluid, reflecting a change in how brands harness The Power of celebrity.

The companies are looking for a deeper " personification of their brand" by employing celebrities, says Matt Nastos, CEO of Maison MRKT, a Digital Marketing agency.

" Brand ambassador relationships are more fleeting, while having celebrities as part of your organisation has an implied authenticity and longevity. "

Celeb mismatch

The pairings don't always Work Out .

Nearly 15 years ago, Mounir Mouffarige, The Boss of Emmanuel Ungaro, hired Lindsay Lohan as creative director to Jump Start the languishing fashion label.

It was a disaster, the 2009 show plagued by wardrobe malfunctions and faulted for unoriginal designs distinguished only by an overabundance of hearts.

Famed New York Times fashion writer Suzy Menkes wrote at The Time : " The Emanuel Ungaro show on Sunday may go down in history as The Final gasp of celebrity madness. "

The Lohan debacle " put everyone off the idea for a long time" says Godfrey Deeney, international editor-in-chief of The Fashion Network.

But that changed when the Hip Hop community got involved.

" They had very different ideas of style and how they want things to look, " Mr Deeney says. " And to The Surprise of a lot of the French and European luxury managers, it really connected with a new audience, a New Generation . "

Designer and DJ Virgil Abloh represented a monumental shift. His work with Kanye West impressed The Fashion industry and his proximity to the rapper helped him to climb the ranks to become creative director for Louis Vuitton menswear, infiltrating the rarefied world of High Fashion .

Part of this trend can be attributed to The Rise of Social Media , Hip Hop 's outlet of choice.

From Snapchat to Facebook, Instagram to Tik Tok, rap artists thrive at using these platforms to grow their fanbase. Whether it's Dj Khaled 's Snapchat stardom or Lil Nas X pumping out memes on X, The Platform formerly known as Twitter.

And fashion brands want a piece of that.

" When you look at the Social Media accounts that each one of these creative directors has built up, that is an enormous megaphone for these brands, " says Matt Nastos.

Unlike traditional marketing, Social Media and the user information it collects allows these brands to target specific outcomes, like going after a customer that is five or 10 Years younger.

" They can then go through The Process of matching to understand… how much overlap is there between their respective audiences, " he says, using Pharrell's Louis Vuitton appointment as an example. " There might be audience subsets within Louis Vuitton they're looking to augment. "

To some, the lack of qualifications on paper may feel unfair. But Social Media has changed The Way The World sees brands.

And as long as it makes The Company money, The Celebrity creative director is here to stay.

As Dj Khaled has been telling us for years with his hit song… All I Do Is Win.



Source of news: bbc.com

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