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The Hill

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Publishers Johanna Derlega
Owners Capitol Hill
HeadquartersWashington
D. C.
U. S.
EditorsBob Cusack
Ian Swanson
Greg Nash
thehill. com
Date of Reg.
Date of Upd.
ID1377869
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About The Hill


The Hill is an American news media company, based in Washington, D. C. which began as a newspaper publisher in 1994. It is owned by Capitol Hill Publishing, which is owned by News Communications, Inc.

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Hovis 'boy on the bike' returns to Dorset hill after 50 years

Sep 7,2023 10:11 pm

By Daisy StephensBBC News

The original Hovis " boy on the bike" has returned to The Scene of The Iconic advert 50 Years after it first aired.

Carl Barlow was 13 when he starred in the commercial, pushing a bike with a basket of bread up Gold Hill in Dorset.

The advert was once voted The Most iconic of all time, and the cobbled Shaftesbury street went on to become a popular tourist destination.

Now 64, Mr Barlow said the advert was a " huge part" of his life and he was " delighted" to recreate it.

The original advert was directed by Sir Ridley Scott and aired for the First Time in October 1973.

Set in post-war Britain, the young boy is seen struggling to push his bread delivery bike up the steep slope before free-wheeling back down, accompanied by a brass rendition of Dvorak's New World Symphony.

It stole hearts across The Nation , and a poll by Kantar saw UK consumers vote it The Most iconic and heart-warming advert of all time.

Mr Barlow returned with a new Hovis " boy on the bike" - 11-year-old Alex Freeman - to complete the short journey again.

" While it's harder to make it to The Top of The Hill today, The Ride back down is still just as great, " Mr Barlow joked.

Claire Parlour, marketing director at Hovis, said The Company was " honoured" by the lasting impact of the advert.

" It's clear that the advert's core message of hard-work, family, the strength of community, and of course, delicious bread, still resonates with people today, " She Said .

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