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The Fundamentals Of Branding

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Originally published 2009
Authors Melissa Davis
GenresReference Work
Date of Reg.
Date of Upd.
ID2006454
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About The Fundamentals Of Branding


The Fundamentals of Branding introduces readers to the basic principles behind the creation and development of successful brands. Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. . . .

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