The Demand Institute photograph

The Demand Institute

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Founded2012
Key person Jon Spector
Founders Jon Spector
Mark Leiter
Parent organizations The Conference Board
Nielsen Holdings
Date of Reg.
Date of Upd.
ID2350245
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About The Demand Institute


The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world. The Demand Institute was founded in 2012 by Mark Leiter and Jonathan Spector, and is jointly operated by The Conference Board and Nielsen and is headquartered in New York City.

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