The Copywriter's Handbook: A Step-by-step Guide To Writing Copy That Sells
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Google books | books.google.com |
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Originally published | 1985 |
Authors | Robert Bly |
Genres | Reference Work |
Date of Reg. | |
Date of Upd. | |
ID | 2268867 |
About The Copywriter's Handbook: A Step-by-step Guide To Writing Copy That Sells
The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. . . .