The Copywriter's Handbook: A Step-by-step Guide to Writing Copy that Sells photograph

The Copywriter's Handbook: A Step-by-step Guide To Writing Copy That Sells

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Originally published 1985
Authors Robert Bly
GenresReference Work
Date of Reg.
Date of Upd.
ID2268867
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About The Copywriter's Handbook: A Step-by-step Guide To Writing Copy That Sells


The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. . . .

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