The Can
Use attributes for filter ! | |
Initial release | Czechia |
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Directors | Tomáš Vorel |
Film series | The Can Series |
Screenplay | Tomáš Vorel |
Eva Holubová | |
Tomáš Houška | |
Pavel Nosek | |
Date of Reg. | |
Date of Upd. | |
ID | 1791035 |
About The Can
Encompassing the teenage angst of the high school years, Petr and Michal are two students who would rather spray graffiti than attend class.
Number of children in temporary accommodation at a 'record high'
... He added: " The government s recent decision to kick The Can further down the road will lead to yet more misery as we approach winter with shocking levels of homelessness...
Keith Richards: Arthritis changed my guitar-playing
... " There s a lot of stuff in The Can which is pretty damn good, " says Keith, " but it s not an album...
Government denies U-turn on encrypted messaging row
... But Matthew Hodgkinson, who runs the British-based messaging platform Elements, said the latest version of the bill was " kicking The Can down the road"...
Amazon releases some seller funds after complaints
... He said the delay in the implementation of Amazon s temporary hold policy was " initially good news" but that " it simply kicks The Can down the road to a month where corporation tax and personal tax is due...
Antidepressants: I wasn't told about the side-effects
......
Kevin Spacey: Who is the Oscar-winning actor?
... Scenes from a film which was already in The Can, All The Money in the World, were re-shot with a new actor, Christopher Plummer, replacing Spacey...
How brands hope to tempt you with videos on labels
... You use your phone camera to scan a QR code on The Can or bottle label, and an animation or video pops up on your screen...
How have Humza Yousaf's first 100 days as first minister gone?
... " That may give them more autonomy to make decisions to deliver on these targets, but on the flip side it likely means they will have to carry The Can for any issues in their portfolio...
How brands hope to tempt you with videos on labels
By Nick DaukBusiness reporter
The Pokémon Go craze of 2016 saw kids around The World use mobile phones to find cartoon characters in their real world neighbourhoods.
It was one of The First widespread uses of Augmented Reality (AR). If a child successfully found a Pokémon then a computerised animation of the creature would appear on their handset's screen, superimposed on top of the actual view through The Phone 's camera.
It proved irresistible to millions and millions of young users. But are adults equally impressed by the use of AR?
Since Pokémon Go's success, a growing number of consumer brands are continuing to embrace AR, such as Coca-Cola and US whiskey Jack Daniels . You use your phone camera to scan a QR code on The Can or bottle label, and an animation or video pops up on your screen.
Does this use of AR remain a novelty, a gimmick that Most People ignore, or does it actually increase consumer engagement and sales?
In 2021, US Soft Drink firm Jones Soda introduced its first AR campaign, which it called Reel Labels. If you scan an image on The Bottle labels then it transforms into a short video.
To create The Videos The Firm partnered with an initial 15 so-called influencers, including a skateboarder, a breakdancer, and a Bmx Bike rider. Since then The Firm 's customers have been able to send in their own videos to be featured.
And Last Year Jones Soda worked with music labels Sub Pop and Hardly Art to promote videos from More Than a dozen new bands.
" A Brand 's packaging is so much More Than a container for a product, " says Bohb Blair, Jones Soda's chief marketing officer. " It's now an opportunity to make a consumer's moment with your product special.
" Content is a great way to do that, and AR is a fun and convenient distribution vehicle. "
Another drinks business that has used AR to connect with the Music Industry is Estonian milk brand Tere Piim. In 2019 it joined with the Eurovision Song Contest to enable customers to see mini digital animations of that year's entrants perform on their kitchen counters and tables. All they had to do was scan a label on The Milk cartons.
The AR technology was provided by Latvian software firm Overly. " Although you may doubt the compatibility at first glance, milk and a song contest make a good cross-marketing duo, " says Overly's chief executive Ainars Klavins.
" In this instance, a traditional milk carton became a new medium for broadcasting Eurovision songs. It inspired consumers who may not be existing viewers to explore The Contestant line-up and choose their favourites. "
is a series exploring how technological innovation is set to shape the new emerging economic landscape.
He adds that consumers, especially younger ones, are ready to engage with brands " in the Augmented Reality realm".
While you'd expect those involved in helping firms create AR to sing its praises, what do independent experts think?
Stuart Duff is a leading business psychologist, who studies how firms can best connect with consumers. He says that AR can help products seem more " interesting, engaging and memorable".
" Research has highlighted that using AR not only captures our attention more quickly but also increases the likelihood of committing information to memory. So while AR may seem like a gimmick, it offers a genuine alternative approach to lodging brands in our psyche. "
Jenny Stanley is Managing Director of Appetite Creative, a Madrid-based tech and marketing firm that helps consumer businesses create AR labels.
She says that a product's label is already an example of " extremely targeted marketing" whose effectiveness only increases further when AR content is added.
" It's not only impactful, but also cost effective. The average cost per digital advertising click is £1. 50, whereas a click or scan on packaging is technically free, giving brands a compelling reason to use connected packaging. "
Yet, as Mr Klavins of Overly cautions, content is key. And by that he means that what the AR offers has to be interesting and engaging.
" The Key point here is that quality content for Augmented Reality is vital. I always say that AR content should either inspire, educate or entertain. It has to do at least one of those things to transform from a novelty tech into a strategic tool that drives business value. "
Related TopicsSource of news: bbc.com