About Teaser Campaign
A teaser campaign, also known as a pre-launch campaign, is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event.
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CES 2020: Neon artificial people do not live up to hype'
... There had been interest in Neon after the California-based outfit ran a viral Teaser Campaign via social media in the run-up to the expo...
CES 2020: Neon artificial people "do not live up to hype'
Neon designs, avatars will be shown, a new, virtual "friends"
"Artificial people" - virtual Characters of the Samsung-backed start-up Neon at the CES tech show in Las Vegas.
Neon says it wants to operate its virtual Characters as "digital friends".
But, a tech industry analyst told the BBC The Demonstration failed to impress him.
Ben Wood of CCS Insight, said: "It was The Revolution I had expected. "
There had been interest in Neon after the California-based outfit ran a viral Teaser Campaign via Social Media in the run-up to the expo.
Visitors to Neon 's CES booth, you can have the display with the digital avatarsReddit user, then you will find links to videos of the Characters , the hidden on the website of the company.
These have now been removed, but the Neon was already some of his life-size "artificial people" to CES attendees.
the exhibition shows a series of large screens,
'High expectations'Neon is the chief executive Pranav Mistry is claimed that the digital avatars of a new life form.
"There are millions of species on Our Planet , and we hope that we have said, we further add," said Mr. Mistry, in front of The Press .
One of the animations, music for passers-by, while another is the magicHe added that they have the ability to show emotion and intelligence, and a variety of languages.
But Mr. Wood said, the virtual creature that had the appearance, as little More Than short video clips of Real People .
"you could be the people shake their head or make a selfie posing, or whatever, but this is the kind of thing you could pre-program Mr Wood said in a video of an actor",.
"the expectations were very high. On a visit was, it was hard to get excited. "
Neon had a number of teaser images in the run-up to the CESLarry Dignan at news Website ZDNet also had reservations.
if the usage in the General public to Greet shoppers or tourists.
But he added that he would be a "brain" more of a challenge than "picture-perfect".
Neon is not yet shown, where the virtual Characters will first appear in public.
artificial intelligence, ces, samsung
Source of news: bbc.com