Swiffer
| Use attributes for filter ! | |
| Introduced | 1999 |
|---|---|
| Tagline | cleaning |
| Product type | Cleaning |
| Parent company | Procter & Gamble |
| Date of Reg. | |
| Date of Upd. | |
| ID | 811325 |
About Swiffer
Swiffer is a line of cleaning products by Procter & Gamble. Introduced in 1999, the brand uses the "razor-and-blades" business model; whereby the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the lifespan of the product.