Strategy Maps: Converting Intangible Assets Into Tangible Outcomes
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| Google books | books.google.com |
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| Originally published | December 16, 2003 |
| Authors | David P. Norton |
| Robert S. Kaplan | |
| Reviews | www.goodreads.com |
| Published | December 16, 2003 |
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2351091 |
About Strategy Maps: Converting Intangible Assets Into Tangible Outcomes
More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. ...
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