Strategy And Communication For Innovation
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | January 9, 2014 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2293864 |
About Strategy And Communication For Innovation
Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. . . .