Strategic Marketing Communications: New Ways To Build And Integrate Communications
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1997 |
| Authors | Alan Pulford |
| Chris Berry | |
| Paul Russell Smith | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2226740 |
About Strategic Marketing Communications: New Ways To Build And Integrate Communications
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
