Start at the End: How to Build Products That . . . photograph

Start At The End: How To Build Products That . . .

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Originally published June 11, 2019
AuthorsMatt Wallaert
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ID1778053
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About Start At The End: How To Build Products That . . .


Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. . . .

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