Sophie Robinson
| Use attributes for filter ! | |
| Gender | Female |
|---|---|
| Spouse | Tom Pike |
| Employer | BBC |
| Job | Film director |
| Designer | |
| Journalist | |
| Film Producer | |
| Screenwriter | |
| Television presenter | |
| Education | The Kingsley School |
| University of Brighton | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 479946 |
Sophie Robinson Life story
Sophie Robinson is a British interior stylist, designer and journalist. She is a guest judge on BBC 2's The Great Interior Design Challenge.
Flooring billboard featuring 'sexualised' woman is removed
An advert for flooring featuring A Woman and the tagline " it's so easy to lay" has been removed from a billboard after it was criticised for " perpetuating the culture of rape".
The large advert for Garage Floors Direct appeared on the Whitehouse roundabout in Ipswich.
A charity questioned whether The Woman was " easy to lay" or if the flooring was so easy that A Woman could do it.
The Essex-based flooring company removed the ad.
The billboard was noticed by a trustee of Suffolk Rape Crisis last week.
In an open letter posted on The Charity 's Social Media channels to both Garage Floors Direct and Billboard Media - which manages the roadside advertising Space - They wrote: " We have some questions. . what's easy to lay?
" The sexualised woman in a tiny dress and High Heels ? Or is the floor so easy to lay, even A Woman could do it? "
The Charity questioned whether the advert was also appropriate to be placed next to one for A Family Tourist Attraction and another for a nearby school.
The Letter continued: " Adverts like yours affect how women feel about themselves, how women are treated by The Police and the justice system and by wider society.
" This advert is playing into archaic stereotypes that perpetuate the culture of rape.
" Your advert supports the idea that women's bodies are commodities to be used. "
Urging the companies to " take it down" The Charity added: " Although we understand that your intent may have been light-hearted, it is crucial to emphasise that these seemingly harmless acts of discrimination against women fuel the acceptance of their mistreatment and the perpetuation of violence towards them. "
Sophie Robinson , a trustee for The Charity , said: " This advert had to go through so many people before it was printed and put up - But people are still accepting of these misogynistic attitudes.
" A lot of work still needs to be done about how women are treated In Society . "
In a statement released to The Bbc by Garage Floors Direct, based in Manningtree, Essex, a spokesperson said: " We have had the billboard removed as a matter of urgency, as soon as we were made aware of it causing offence. "
The Bbc also asked Billboard Media for comment.
Related TopicsSource of news: bbc.com
Sophie Robinson Photos
