Sophia Amoruso

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A display for people Per hour was banned for "the reinforcement of harmful gender stereotypes"

A display: "you have forbidden The Girl boss-thing" was, by the Advertising Standards Authority (ASA).

people Per hour, an online platform, the display connects companies and freelancers, on the London Underground last Year .

you can display and decided that it reinforces "harmful gender stereotypes".

The Firm removes the word "girl" from the ad and issued an apology.

The offending display complaints for the inclusion of a condescending approach to a woman running a business.

The ASA said that the phrase "We are the SEO thing", referring to internet search engine optimization, also indicated that women with no experience in the use of technology.

people Per hour, admitted that the display said may be "as sexist and demeaning to women", but, it had taken steps to correct this by removing the word "girl" from the display and.

'Reduces ' women'

the launch of the poster campaign in November saw some backlash on Social Media .

Emma Sexton, chief executive officer of a creative Agency, calling it "condescending" at the time.

Another Twitter user, said that the representation of women is reduced", and added: "With the setting like this, it is no wonder that the already low number of women in top boardroom positions fell even more in the last Year . "

had a female boss, compared to seven in 2017.

the coinage of the term "girl boss'

people Per hour, also said the phrase "girl boss" was a reference to a book, and a professional network.

the American entrepreneur Sophia Amoruso is widely credited with popularizing the term "girl boss", after she used it as the title for her book about the change in their eBay Shop in the fashion brand Nasty Gal .

The book was a best-seller list of the New York Times.

Author and founder of the brand Nasty Gal , Sophia Amoruso

In the Year 2017, Nasty Gal assets were purchased for $20 (£15m) of one of the UK's biggest fast fashion retailer Boohoo.

Ms Amoruso later, a "girl boss" - website, podcast, and a series of events started.

New Rules

On Wednesday, the ASA is also confirmed by the complaints about a television advertisement for a computer company PC specialist.

The appearance have been produce, the three men to the various tech-related tasks such as coding, or music.

Eight viewers complained that it implied that only men who are interested in technology and computers.

the ban on advertising of "harmful gender stereotypes" came into force in June 2019.

the TV advertising of US food giant Mondelez, and the German car maker Volkswagen were The First to be banned under the new Rules .

The VW ad showed a woman sitting in the car with the children, like the eGolf, the car drives by

The First banned commercial for Philadelphia cheese, showed two fathers leave a baby on a restaurant conveyor belt.

The Other showed the men took on the adventure of a woman, the car of a child.

The British advertising watchdog introduced the ban, because there are some representations could play a role found in "the border, the potential of the people".

It followed.

He found evidence that harmful stereotypes could "limit of the possibilities, hopes and opportunities of children, Young People and adults", while the stereo-might-types ", reinforced by some advertising, which plays a role in the unequal gender results".

gender, advertising, entrepreneurship, companies, sexism, advertising standards authority

Source of news: bbc.com