Social Exchange: Advances In Theory And Research
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| Originally published | July 1980 |
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| ID | 2228616 |
About Social Exchange: Advances In Theory And Research
INTRODUCTION In developing scientific theory there is perhaps nothing more propi tious than a compelling metaphor. If the metaphor is rich in imagery, complexly differentiated, emotionally evocative, and vitally wedded to the cultural lore, the theory to which it gives rise may enjoy a long and vigorous life. . . .