Social Communication In Advertising
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| Google books | books.google.com |
|---|---|
| Originally published | 1986 |
| Authors | William Leiss |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2056711 |
About Social Communication In Advertising
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. . . .