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The mobile-first streaming service Quibi launched in the United States on Monday, despite concerns about the Corona Virus outbreak could impact on its viewers.

The Company raised $1. 8bn (pounds 1. 47bn) for The Project , the competitor to Netflix and YouTube.

Quibi shows 10 Minutes or less, and films are divided into segments.

It has lined up a variety of Hollywood and showbiz stars such as Idris Elba , Sophie Turner , Steven Spielberg , Chrissy Teigen and Jennifer Lopez .

the viewers are meant to watch the shows on their phones, and a feature called turnstile allows the video to stay full screen in the two-or landscape format.

encourage Some of the shows, the viewers turn off The Device show in the middle of The Show to get a different angle on The Scene .

On Social Media , Quibi Start was met with mixed reviews.

Quibi videos have a feature that turn, it allows the image to be, if viewers turn off their devices.

Some of his very promoted shows, Like Punk 'd with Chance The Rapper and Survival the main role Sophie Turner play - praise.

But alone, on your Smartphone - a key feature of the App has been criticized. Users complained that they could not tell what they observed, with roommates or partners.

The Service costs $4. 99 a month in advertising and $7. 99 for ad-free viewing, even though Quibi is giving away a 90-day trial in the United States. The Company had said it planned to Roll Out a free version of the App appeared their services to other countries gradually, but on Monday the ad is to be available in the UK.

Quibi chief executive Meg Whitman and founder Jeffrey Katzenberg decided to stick with The 6 . April debut in the United States despite the concerns of the Corona-Virus-pandemic, and a lock feature, could have an impact on the target audience. Many analysts expect Quibi spectators to watch, while commuting or during a break at work or in school, but these activities hold for many in the government lockdown times.

Quibi says his target audience is between 18-44 years old viewers are already comfortable with short-form storytelling, and streaming on their smartphones.

Analysis

by Zoe Thomas, Bbc News technology Reporter

In different ways, I Am exactly the target audience for Quibi. I'm not, what are you a "binge-Watcher would call" - I think it's episodes hard to sit through several 30-minute. But I see a lot of short videos on YouTube and Social Media throughout The Day .

Still, the coronavirus lockdown has me a lot more time to stream TV and movies, so I need a service with sub-10-minute episodes?

After several hours of reading through Quibi content, I think The Service is on to something.

The shows are entertaining and The Creators clearly thought about how The Audience would be the screen. The episodes are not More Than 10 Minutes long, and none of them felt truncated, or Too Short .

There are disadvantages - my arm is tired from holding The Phone all day, you can only share content with other Quibi subscribers, and you can't play them on your TV, if you happen to be At Home .

I began to Survive my Quibi the display with The Show , in the main role: the former "Game of Thrones" actor and Sophie Turner . The drama was promoted to The Top of the App , and given the current state of The World - Why Not start with a drama about a Young Woman struggling against thoughts of suicide, while struggling to survive on a frozen mountain top after a plane crash?

I was on fire pretty quickly.

Quibi demonstrated its technology in January

I have also test once started, the hub function, which changes the perspective of the images when the screen is rotated from vertical to horizontal.

To My great joy, the shifts from portrait to landscape quite seamlessly. To keep In the Survival of the image is always re-centered, tied up in the emotion of The Scene , and The Scenes are very emotional.

As I kept watching throughout The Day , I found myself with the hub function more naturally.

When I got up to get water or stretch my legs, I would take The Phone , turn it from the horizontal to the vertical rather than the pause of The Show .

Yes, I have come across a few things, and I can imagine in The World of the commute and the crowded walkways Quibi could be a danger.

Quibi has poured money into their shows, scripted and non-scripted/reality shows. On the basis of the comments on Twitter, I was not the only one who really enjoy Punk would be a revival of the MTV prank show now the main role of Chance The Rapper .

Not only, I find the card funny, and I really wanted to share it with My Friends , but none of them had signed up for Quibi, but you could not see the episodes.

For me, felt Like a disadvantage. If I saw something funny on YouTube or Tiktok, I could send it to Friends - not with Quibi.

Another feature that I really liked, were The News (surprise, surprise).

Quibi, together with NBC, BBC, ESPN and others, to tailor-made news packages for the App . I found the one I watched, informative, The Right length and pretty engaging. But I can't see why any of these videos should be unique to Quibi. The turn doesn't make much difference, so I could not see Why News agencies to publish these videos.

I began my Quibi trip, I didn \ ' T need to do something else, me more anti-social These Days . While hosting a Netflix viewing-can party, Give Me a way to discuss the interaction with My Friends in Real Time , the quality of the content on Quibi makes me think that if more people download it, I had to deal with all you must.

quibi, television, streaming

Source of news: bbc.com