Simon Chadwick
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About Simon Chadwick
Simon Chadwick is Professor of Sport Business Strategy and Marketing, and Leader of the Ambushing, Sponsorship and Sport Marketing Group, at Coventry University (UK). He is also a Director of the Birkbeck Sport Business Centre at the University of London. . . .
Saudi Arabia's multi-billion dollar football powerhouse bet
Aug 28,2023 10:00 pm
... According to Simon Chadwick, professor of Sport and Geopolitical Economy at Skema Business School in Paris, " nations across the world used sports and entertainment as a policy tool to project soft power"...
Women's World Cup: Steel Roses outkick men in Chinese football
Jul 28,2023 1:31 am
... " The national football development plans were essentially framed in male terms, " says Simon Chadwick, professor of Sport and Geopolitical Economy at Skema Business School in Paris...
