Shintaro Tsuji Life story


Shintaro Tsuji is the founder of Sanrio Co. , Ltd. . Tsuji founded Sanrio, the Tokyo-based character-branded merchandise company, in 1960. He has also served as producer for the anime movies Sanrio made from 1977 to 1985 and is a storywriter.

Hello Kitty founder Shintaro Tsuji occurs as CEO at the age of 92

Jun 12,2020 8:34 pm

Shintaro Tsuji was at the forefront of Sanrio for More Than six decades

The Founder of the Japanese company, Hello Kitty created, he announced his resignation as CEO at the age of 92.

Shintaro Tsuji said he would Tsuji hand over the control of Sanrio to his 31-year-old grandson, Tomokuni.

It is The First change in leadership of The Company 's six decades of history.

Hello Kitty , a mouth, loser cartoon, adorned with a trademark hair bow, generated billions of dollars since its inception almost 50 Years ago.

The simple line-drawn image appeared on merchandise such as clothing, toys and stationery. It is mainly for young children, but in recent years it has also proved to be very popular with adults.

Mr Tsuji formally with his role on 1. July.

A company is at a Turning Point ,

analysis Celia Hatton, Asia-Pacific Editor

Shintaro Tsuji , A Gift company in the 1960s began and it was quickly apparent that the products with "cute" designs were his best sellers.

that led to The Creation of Hello Kitty , in the meantime, a legendary Japanese character.

But Kitty has competition: the sales Drop in Japan for years, and Sanrio now depends on his increasingly fragile-global-business.

So, Mr Tsuji's decision to step aside comes at a Turning Point for The Company .

In the Japanese tradition, CEO, founder at strive to pass on their positions to Family Members . Mr Tsuji's son died of a Heart Attack in the year 2013, and this is the reason why his grandson takes over.

Tomokuni Tsuji has already promised to transform The Company and to drop outdated ideas. We hope that he does not refer to Hello Kitty , which is older than The Company 's new leader.

Tomokuni Tsuji, who is currently a senior Managing Director at Sanrio, is the youngest CEO of a listed company on the Topix stock index.

coincidentally, shares a birthday with Hello Kitty on 1. November, according to the AFP news Agency. But he is 14 years younger than the character itself.

"I want to transform The Company to better respond to today's rapidly changing business environment," he said at a Press Conference on Friday .

Hello Kitty -branded products are sold around The World , and The Image is also featured has a Bullet Train (There is even a Hello Kitty amusement Park in China

Sanrio, The Company declining for some years, was greatly due to the Corona Virus pandemic.

Annual net profit fell from 95% in fiscal year 2019/2020, according to figures on Friday , has been released. Sales were also 6. 5% over the previous year.

Hello Kitty Branding sells its products in 130 countries worldwide, with the offer, the shoes to the turn of prosecco.

It is also a license for the theme parks and cafes, while in the Last Year , Japanese railway company splashed The Image on the Bullet Train , painted in pink and white.

Although the brand embodies the Japanese trend of "kawaii," or cuteness, the character self-identifies as British, because it was created in the 1970s, the British culture, especially in Japan .



Source of news: bbc.com

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