Seeing What's Next? Using the Theories of Innovation to Predict Industry Change photograph

Seeing What's Next? Using The Theories Of Innovation To Predict Industry Change

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Originally published September 2004
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ID2333993
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About Seeing What's Next? Using The Theories Of Innovation To Predict Industry Change

Every day, individuals take action based on how they believe innovation will change industries. Yet these beliefs are largely based on guesswork and incomplete data and lead to costly errors in judgment. . . .

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