About Sarah Cardell
Sarah Francesca Louise Cardell is the chief executive of Britain's Competition and Markets Authority.
Makers 'pushed up' price of brands, says watchdog
... " We re concerned that parents may not always have the right information to make informed choices and that suppliers may not have strong incentives to offer infant formula at competitive prices, " said Sarah Cardell, chief executive of the CMA...
Game of Duty maker to be bought by Microsoft
... On Friday, CMA chief executive Sarah Cardell said: " Businesses and their advisors should be in no doubt that the tactics employed by Microsoft are no way to engage with the CMA...
Amazon and Microsoft to face cloud computing competition probe
... " Many businesses now completely rely on cloud services, making effective competition in this market essential, " said CMA chief executive Sarah Cardell...
Microsoft's new Call of Duty deal set for approval
... , the CMA s chief executive, Sarah Cardell, said: " The CMA s position has been consistent throughout - this merger could only go ahead if competition, innovation, and choice in cloud gaming was preserved...
Vet prices review over fears pet owners are being overcharged
... Sarah Cardell, chief executive of the CMA said that when pets need urgent treatment, owners may not receive full information to make informed decisions at what can be a distressing time...
Microsoft makes new deal to buy Call of Duty giant
... Sarah Cardell, chief executive of the CMA, said Microsoft s new and restructured deal was " substantially different from what was put on the table previously"...
'Quickie' divorces and will writing to be investigated
... CMA chief executive Sarah Cardell said the three areas identified - online divorce services, will writing and pre-paid probate plans - were essential to people, " often at the most challenging times in their lives"...
Supermarket fuel prices up due to lack of competition
... Boss Sarah Cardell said competition was " not working as well as it should be and something needs to change swiftly"...
Game of Duty maker to be bought by Microsoft
By Michael Race & Zoe KleinmanBBC News
Microsoft's revised offer to buy Call of Duty-maker Activision Blizzard has been approved by UK regulators.
The Competition Markets Authority (CMA) said the updated bid had addressed concerns, after it blocked the original $69bn (£59bn) deal in April.
Microsoft will hand the rights to distribute Activision's games on consoles and PCs over The Cloud to France's Ubisoft.
Despite approving The Deal , however, the CMA criticised Microsoft.
After The Competition watchdog blocked the takeover in April, Microsoft's president Brad Smith said it was " bad for Britain".
On Friday, CMA chief executive Sarah Cardell said: " Businesses and their advisors should be in No Doubt that the tactics employed by Microsoft are no way to engage with the CMA.
" Microsoft had the chance to restructure during our initial investigation But instead continued to insist on a package of measures that we told them simply wouldn't work. Dragging out proceedings in this way only wastes time and money. "
The CMA said the revised offer would " preserve competitive prices" in the gaming industry and provide more choice and better services.
" With the sale of Activision's cloud streaming rights to Ubisoft, we've made sure Microsoft can't have a stranglehold over this important and rapidly developing market, " Ms Cardell said.
Mr Smith said Microsoft was " grateful for the CMA's thorough review and decision".
He Said the " final regulatory hurdle" had been crossed for the tech giant to complete The Deal , while a spokesman for Activision Blizzard said the approved deal was " great news".
The Deal marks a huge shift for The Games industry. It further cements Microsoft as a Video Game giant, much to the consternation of its main rival Sony, owner of the PlayStation console.
Sony has strongly opposed this deal from The Beginning , concerned that big Activision titles like Call of Duty could become Xbox exclusives over time.
The PlayStation currently outsells Microsoft's Xbox But like all entertainment platforms, The Key to success is access to The Best content.
Sony is also not averse to buying up successful studios. But Activision Blizzard is in a league of its own, and Microsoft knows that.
Following eight years in development and much anticipation, another large studio called Bethesda finally launched its new game Starfield in 2023 - But only on Xbox and PC.
Who owns Bethesda? Microsoft.
Related TopicsSource of news: bbc.com
