Rolling Out New Products Across International Markets: Causes Of Delays
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| Google books | books.google.com |
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| Originally published | 2003 |
| Authors | George Chryssochoidis |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2040361 |
About Rolling Out New Products Across International Markets: Causes Of Delays
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. . . .