Rob Lowe

Facebook has launched a Fact -checking a Partner for the exam. It questions, whether it's to stay far enough to combat the amount of disinformation on the image-sharing platform.

The Move is part of a wider series of measures that the Social Media giant has taken to combat the problem of fake news on Social Media .

Facebook announced in may that on Instagram and after a Fact -checking partnership extend to include the image-sharing platform. He also said that it would start to block. Last, before next year's US presidential Election .

after the controversy around the impact Facebook's partnership goes now.

The new marking function for Instagram users was first rolled out in the United States since mid-August has now been Global.

" can report a user, the potentially incorrect entries by clicking or tapping on the three dots appear in the upper-right corner, select "report", "it's inappropriate" And Then "wrong information".

Facebook offers Fact -checkers with a dashboard contributions. Fact -checkers can also check the contents of your own choice. You can use them.

The usual procedure is to Facebook, that, stories, rated, false, contain a mixture of accurate and inaccurate statements, or false headlines appear less prominently in user news feeds. and restrictions on the distribution and your ability to earn money from advertising.

Instagram the new marking Tool uses a similar dashboard and rating system. two major methods People use to make new contributions to the platform.

Facebook says that, if a Fact -checker rates, a history of false on Facebook and it will then appear on Instagram, an extra button can be clicked to rate it as well.

One notable difference is that.

Stephanie Otway, a spokesperson for Instagram said: "This is a first step as we work towards a comprehensive approach to combat misinformation. "

BBC News damage'spoke with two Fact -checking partners, welcomed the new feature, and the Facebook success story, in response to feedback.

But you have concerns about the additional volume of work and the lack of clarity about the level of impact on reducing the spread of misinformation on the platform.

"parts" [Instagram] Tool are less well defined than the Facebook one. The amount of content that is sent to us, is much smaller," says Aaron Sharockman, the executive director of PolitiFact, a U.S. non-profit was to use the Tool . to demand

12, restaurant-chains, including McDonald's, KFC and Pizza Hut had a campaign in support of President Donald Trump - "Europe 2020".

Mr. Sharockman says he only had access to 31 of the Instagram posts on The Day of his telephone interview with the BBC.

"you seem to have trouble figuring out what is considered false information. I'm always quite a lot of posts that I don't rate it as a false.

"I want to see more posts and will be able to search within the posts. Search based on key words is difficult on Instagram, especially if these words in a photo or meme. "

he says he wants to see the focus on "pure disinformation" in relation to policy and the 2020 US Election , and, in particular, in the case of the posts of a large number of People .

Moy, chief executive of the Full Fact - a - says Facebook needs to be more transparency about the impact of their work and to share more data with Fact -checkers

"It is very important that the platforms, which will help to educate People about the misinformation and the risks that are present on The Internet and Social Media ," he says.

Full of action in June, the call on Facebook to broaden his Fact -checking program on Instagram.

Mr Moy says misinformation about vaccinations, 5G mobile phone technology, and poisons in the food and drink are widely used on Instagram.

"We have seen enough to know that the health of information on Instagram a real danger to People and may damage quite a lot. "

. Two reports for the U.S. Senate Intelligence Committee in December about the extent of Russia's disinformation campaign in the 2016 elections for misleading memes and pictures.

said Instagram was "perhaps The Most effective platform" for the Russian troll farm, The Internet Research Agency (IRA), and adds: "Instagram engagement is better than Facebook, which on its strength as a Tool in image-centric memetics (meme) war leadership. "

The Other said The Ira activity on Instagram has increased by 238% after the Election . Many of the misleading meme specifically African-American voters, or focused on issues such as gun Rights .

Samantha Bradshaw, a researcher for the Propaganda project, that viral images and videos are "The Future of the disinformation and false news", so Instagram is an ideal platform for such operations.

"no one has time to read a long piece with false information. The People want a short, easily digestible and sometimes humorous image or video that has a specific political message," she says.

marking tools for the users are "positive steps in The Right direction," she says, fix the root causes of online disinformation.

"platforms should think deeply about the wider issues, to go the wrong content viral, rather than content. You need to have concerns about your algorithms and business models. "

In an example of how misleading pictures can trick People , and all the recently written what she assumed were pictures of fires in the Amazon on Instagram, created over 14 million "likes" in total.

Although there is No Doubt about it, a reverse image search shows The Photos were taken in the Fact , and, respectively.

the United States Secretary of energy, Rick Perry and the actor Rob Lowe , who dropped both of them recently, and make public photos that users had deleted.

Instagram is hoping the Artificial Intelligence that allows it, eliminating the need to " Fact -checking services and users.

But experts believe some level of human intervention will always be necessary to the effectiveness of The Process .

"Finally, I expect that some of the aspects to identify misinformation that can be reliably AI covered," says Ben Nimmo , head of investigations at the Graphika. "But that means that the training of sufficient analysts to be in The First instance in the location, a large and reliable enough dataset, And Then the training of the AI on the records and that it is up to The Task , even with human controls as a corrective. "

Mr Moy says while AI will certainly help track the spread of fake news, it can't "replace the human judgment in a way that respects the freedom of speech of all parties involved. "

"We could probably to a place where algorithms and computers to detect, fake news, Mr. Sharockman says with a high level of safety". "But for People To Believe it, we need to involved the People to stay in The Process . "

reports and analyses news from TV, radio, web and print media around The World . You can follow BBC Monitoring on and.

What do you think of this story?

you can follow BBC Trending on Twitter find us on Facebook. All of our stories are.

Source of news: bbc.com