Riding the Waves of Culture: Understanding Cultural Diversity in Business photograph

Riding The Waves Of Culture: Understanding Cultural Diversity In Business

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Published 1997
Authors Charles Hampden-Turner
Fons Trompenaars
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ID4034162
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About Riding The Waves Of Culture: Understanding Cultural Diversity In Business


Many managers understand that cultural differences affect the process of doing business, but many underestimate by just how much. This book aims to dispel the idea that there is only one way to manager and encourages readers to get to know their own culture before doing business with others.

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