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Regis McKenna

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Born Pittsburgh
Pennsylvania
United States
Job Marketer
BooksRelationship Marketing: Successful Strategies For The Age Of The Customer
Marketing Is Everything
Real Time: Preparing for the Age of the Never Satisfied Customer
Total Access: Giving Customers What They Want in an Anytime, Anywhere World
Who's Afraid of Big Blue
The Regis Touch: Million-dollar Advice From America's Top Marketing Consultant
Real Time Marketing
Relationship Marketing: Own the Market Through Strategic Customer Relationships
Tiempo Real
Date of Reg.
Date of Upd.
ID455927
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Regis McKenna Life story


Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing.

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