Radio And The Printed Page
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| Google books | books.google.com |
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| Originally published | 1940 |
| Authors | Paul Lazarsfeld |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2071746 |
About Radio And The Printed Page
The first in what was to become a series of works issued by the Radio Research Project at Columbia University, this study deals with newspapers and radio as competitors for audience attention. Frequent mention is made of parallel studies, and much information is presented in the 57 tables and 17 charts.