Qualitative Research Methods In Public Relations And Marketing Communications
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | December 20, 2001 |
| Authors | Christine Daymon |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2123267 |
About Qualitative Research Methods In Public Relations And Marketing Communications
Qualitative research holds great potential for the study of public relations and marketing communications because of its ability to enable researchers to be closely involved with research participants. . . .