Qualitative Consumer And Marketing Research
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| Reviews | www.amazon.com.tr |
|---|---|
| Published | December 14, 2012 |
| Authors | Eileen Fischer |
| Russell W. Belk | |
| Robert V. Kozinets | |
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
| Wholepage author card | Eileen FischerWriter |
| Date of Reg. | |
| Date of Upd. | |
| ID | 4035381 |
About Qualitative Consumer And Marketing Research
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. ...