Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relations
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1999 |
| Editors | Stephen D. Bruning |
| John A. Ledingham | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2109793 |
About Public Relations As Relationship Management: A Relational Approach To The Study And Practice Of Public Relations
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. . . .