PRINCIPLES OF ADVERTISING & IMC
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | February 2004 |
| Authors | Tom Duncan |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2286984 |
About PRINCIPLES OF ADVERTISING & IMC
Explains the principles and practices of advertising and other marketing communication functions. This book presents various ways in which companies communicate with business-savvy customers. It also shows how and why top management demands accountability of how advertising and promotion dollars are spent.