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Prime Time

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First episode dateSeptember 17, 1992
Production location(s)RTÉ Television Centre
Donnybrook
Dublin
Presented by David McCullagh
Miriam O'Callaghan
Cast Claire Byrne
EpisodesEpisodesS11 E01 · Episode 1Jan 28, 2022 S10 E85 · Episode 107Dec 15, 2021 S10 E84 · Episode 84Nov 17, 2021 View 45+ more
Reviews www.facebook.com
Present by Miriam O'Callaghan
Networks RTÉ One
GenresCurrent Affairs
ProducIsabel Perceval
Origin releas17 September 1992 –; present
EditorsDonogh Diamond
Product locatRTÉ Television Centre
Date of Reg.
Date of Upd.
ID2249753
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About Prime Time


Prime Time will hear from the public sampling the Lidl antigen test. How do they feel about it and would they change their behavior after the test? We will examine the Vaccine bonus ... We show what to expect as more and more people get vaccinated.

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TV ad breaks could get longer as rules are reviewed

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... The channels can run advertising breaks of up to eight minutes per hour during Prime Time periods of 18:00-23:00 and 07:00-09:00...

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TV ad breaks could get longer as rules are reviewed

Apr 5,2022 6:30 pm

Advertising breaks on UK television channels could get longer and more frequent as part of a review of broadcasting rules by regulator Ofcom.

The frequency and length of advertising will be reassessed in light of evolving viewing habits and The Rise of streaming services, Ofcom said.

The regulator pledged to " listen to different views and examine what TV viewers say" before any changes.

It previously said the frequency of ads could be seen as disruptive to viewing.

The regulator's that, for channels three to five, the " total amount of advertising in any One Day must not exceed an average of seven minutes per hour of broadcasting".

The Channels can run advertising breaks of up to Eight Minutes per hour during Prime Time periods of 18:00-23:00 and 07:00-09:00.

Other channels are allowed up to nine minutes of advertising per hour of broadcasting, plus an extra three minutes for teleshopping.

Discussing the review, an Ofcom spokesman said the regulator needed " to strike The Right balance between protecting viewers' interests and sustaining our traditional broadcasters".

The review on advertising frequency and length was mentioned in an Ofcom report to Culture Secretary Nadine Dorries on the PSB licences of channel three and channel five.

The: " We Are also looking at The Rules that set the frequency and length of advertising on broadcast TV.

" These rules are complex, with limits in place for public service broadcasters that are stricter than The Rules set for commercial broadcasters.

" We have had initial discussions with stakeholders, and we expect to be able to outline our next steps later this summer. "

Channel three, known as ITV or STV, and Channel 5 , are privately owned and funded through advertising.

Their PSB licences are due to expire in 2024 - But Ofcom advised Ms Dorries it believed there was a " good case" to renew both licences.

Subscription streaming services like Netflix and Disney+, which do not carry advertising for most subscribers, are set to be regulated by Ofcom for the First Time in a move that had long been.

Previous found that many older audiences " often prefer to record content as a series so that they can skip the ads" - while younger viewers also aired frustrations with the amount of adverts.

In a statement, an Ofcom spokesman said: " We're scoping a range of options, But before we form any plans we'll listen to different views and examine what TV viewers say.

" We need to strike The Right balance between protecting viewers' interests and sustaining our traditional broadcasters, which includes helping them compete with American streaming platforms. "



Source of news: bbc.com

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