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Gambling: Who are the betting firms sponsoring your team?
By Annabel RackhamBBC News
It's everywhere in The Game - from shirt sponsors and advertising hoardings to teams for in-stadium flutters.
As The Top flight of English football has grown into companies have become aware of the global advertising power it holds.The white label system
TGP Europe holds the licence and rents out rights to these gambling companies in what is known as a white label agreement.
Matt Zarb-Cousin is a recovered gambling addict, who now runs The Campaign group Clean Up Gambling and wants more transparency in the industry.
" You have to have a licence to advertise to a market in the UK and this is a way to get around this, " he tells The Bbc .
" You can attach yourself to a different kind of licence, so these companies essentially pay a rent which then gives them the opportunity to market in Britain and access the Premier League with its global appeal. "
Mr Zarb-Cousin says this means That because They don't have to apply for a full licence, They can piggyback off The Operator 's licence and don't have to That those wishing to obtain their own licence do.
" And That means They can access Asian markets where online gambling and gambling advertising is Illegal . People then become aware of those brands and search for them after seeing them on TV, " he adds.
" We Are very clear That responsibility for compliance sits with the licence holder and cannot be transferred to any other party. A failure to maintain adequate control of third parties can result in regulatory action including suspension or The Loss of the operating licence. "Why Asian markets?
But , Dr Sullivan suggests, China has become a " market socialist economy with Chinese characteristics" and a few loopholes have opened up, including casinos in the area of Macou (which has been dubbed the Las Vegas of Asia) and a state lottery.
" Sports betting remains Illegal in the PRC, which is why so many offshore betting firms targeting the Chinese would-be-gambler have emerged - because the appetite is vast, " he adds.
" Sports betting and the English Premier League in particular is very popular. "
Dr Sullivan notes games are shown free on terrestrial TV in China, with lots of coverage and Interest - not to mention millions of eyes noticing shirt sponsors, some of which have Chinese writing on them, and advertising hoardings with gambling logos.
" You can't walk down to the betting shop to bet on a game because it's Illegal , so you need an online provider to facilitate your engagement, " he says.
" Although technically Illegal and thus strongly censored, Chinese people can access the sites using a virtual private network (VPN).
" These firms can't be based in China so some base offshore in the Philippines - They need to cut through to would-be Chinese consumers and advertising gambling is Illegal so They need a workaround, and what better way than by advertising on the very shirts That The Teams are wearing when They play? "All about The Money
The Company had previously signed a sponsorship deal with Norwich City in 2021, which was quickly cancelled after were unearthed.The Bbc is not responsible for the content of external sites.
Currently, none of the traditional " Big Six" Premier League teams of Arsenal, Chelsea, Manchester City, Manchester United, Liverpool or Tottenham Hotspur have betting shirt sponsors.
All of them have betting partners though - Meaning Asian viewers still see gambling-sponsored advertising hoardings in stadiums.
Zarb-Cousin says seeing these gambling companies as a lucrative cash cow is " a very short-sighted way of looking at all of this".
" It's also impacting children here, because They 're seeing The Word 'bet' on The Front of shirts and whether or not That website is accessible to UK customers doesn't Matter - They 're still creating a connection in the minds of Young People That football is associated with betting. "
Gambling companies in the UK after paying out winnings, to fund Gamble Aware, a charity which provides addiction support to problem gamblers and resources to the NHS.
Gamble Aware publish their list of donations each year on their website and for April 2021 to March 2022.
TGP Europe, who operate the websites for 12Bet, 8XBet, BK8, Fun88, SBOT0P, Stake and Sportsbetio. uk are listed as having donated £2,000.
The parent company of Bet365, who sponsor the shirt and stadium of championship side Stoke City, donated £2. 69m in the same period.
Zarb-Cousin says TGP Europe's figures are " disappointing" as it means money is not being invested into helping gambling addicts in the UK.
A spokesperson for the Premier League told The Bbc : " Gambling partners of Premier League clubs are regulated and licensed by the Gambling Commission and are required to adhere to The Rules of the Advertising Standards Authority. "Related Topics
Source of news: bbc.com