Persuasive Imagery: A Consumer Response Perspective
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| Google books | books.google.com |
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| Originally published | 2003 |
| Genres | Self-help Book |
| Editors | Linda Scott |
| Rajeev Batra | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1961497 |
About Persuasive Imagery: A Consumer Response Perspective
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. . . .