Persuasion: Advances Through Meta‑. . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1998 |
| Editors | Raymond W. Preiss |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2012486 |
About Persuasion: Advances Through Meta‑. . .
This work examines the status of persuasion research, evaluates the theoretical bases of claims about particular message effects, quantifies the magnitude of effects attributable to message features and refines the prescriptions offered to advocates designing messages.