Personal Influence: The Part Played By People In The Flow Of Mass Communications
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1955 |
| Authors | Paul Lazarsfeld |
| Elihu Katz | |
| Edition/Format | Print book: EnglishView all editions and formats |
| Summary | "A report of the Bureau of Applied Social Research, Columbia University. " Bibliography: p. 381-393 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2071745 |
About Personal Influence: The Part Played By People In The Flow Of Mass Communications
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media . . .