Miniso photograph

Miniso

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Headquarters locationGuangzhou, China
FoundersYe Guofu
FoundedSeptember 2013
CeoYe Guofu
Revenue2. 5 billion USD (2018)
Parent organizations Grupo Sanborns
Date of Reg.
Date of Upd.
ID2340357
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About Miniso


Miniso is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware. Founded in 2011 by Chinese entrepreneur Ye Guofu, the company is headquartered in Guangzhou, China under their Chinese holding company Aiyaya.

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