Millennials

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Unilever, which owns brands such as Surf and Pg Tips , says That it used plans to halve the amount of new plastic in an attempt to appeal to younger buyers.

The company is responsible for the production of 700,000 tons of new plastic each year.

But Unilever plans to slash That number in the next five years, with recycled plastic, and the search for other alternative materials.

Nevertheless, Unilever's CEO, Alan Jope , That plastic is a "great material".

And he claims That many of the alternatives are worse, he said: "A hysterical move, the glass may be trendy, but it would have terrible impact on the carbon footprint of the packaging. "

In an interview with the BBC, Mr Jope said Unilever, the UK's largest food producer, and which also dozens of health, beauty, and cleaning brands, the attempt to be relevant to younger consumers, with plastic insert.

He said, Millennials - typically thought of as those born between 1980 and 1995 - and the Generation Z , which is defined more poorly, but, in General, considered to be those That maintained born between the mid-1990s and 2010, about "the purpose and sustainability".

you also worry about "the behavior of the companies and the brands they buy".

"This is part of the response to the society, but also remain relevant for years to come on the market. "

He said it was "no paradox" between sustainable companies and better financial performance.

"We believe deeply That sustainability leads to better financial top and bottom line. "

200,000 bottles a minute

The move follows similar announcements from several other companies.

Procter & Gamble, which makes Fairy and Lenor - to halve That , it is planned, the amount of plastic it uses by 2030.

Meanwhile, Nestlé announced That it is phasing out all non-recyclable plastics from its Wrapper 2025 and Coca-Cola has said That he used it in the 200,000 bottles, it makes every single minute until the next year.

Now, Unilever has added his name to The List of companies promising to recycle to cut back on plastic with a mortgage, so much the plastic, as it is up to the year 2025.

But Mr. Jope, said the responsibility for the reduction of plastic could not fall on industry alone.

He UK called on councils to harmonise recycling strategies, so That the manufacturer can make clearer instructions to the consumer.

"If there is a standardized approach for the collection, sorting and processing, I think That would allow the industry to segment the standardisation of the labelling and make it easier for people and their waste," he said.

Unilever is one of the largest companies in the UK, has insisted That a change in the packaging would push up prices.

Richard Kirkman, chief technology officer for the Waste Management giant Veolia, said had seen the plants, to recycle an increase in the amount of packaging That was "hard".

"Now we have to work with manufacturers to change the way you Design Things in the First Place ," he said.

recycling, unilever, companies, plastic

Source of news: bbc.com