Michael Henderson

Harry Styles is one of The World 's most famous popstars, known for his fun fashion and record-breaking tracks.

He's also recently become a lead actor, starring in.

And the 28-year-old is about to add make-up designer to his resume, announcing This Week that his company, Pleasing, is expanding into cosmetics.

It already sells nail polishes - which Harry is often seen wearing - and is now flogging a palette of pigments for The Eyes and cheeks.

The brand's website shows both male and female models sporting the products.

But could The Collaboration with Brazilian-born fashion designer Marco Ribeiro get more men reaching for a make-up brush?

Of course, many make-up obsessives - Like drag queens, beauty influencers or artists - have been creating extravagant looks for years.

But Melissa Austin, 25, editor of a, tells BBC Newsbeat she's noticed more men embracing cosmetics - usually to cover imperfections Such as Spots - in daily life.

She says popstars and actors Like Harry often wear cosmetics to look their best under heavy lighting On Stage or on camera.

" More and more male celebrities are talking about wearing make-up, and that seems to have given men the confidence to give wearing make-up a go, " Melissa says.

" You see way more men reaching for concealer or eyeliner, and dabbling in skincare routines, than you did five or so years ago. " She also says more men have been wearing nail polish, too.

Paul Reddin, 29, says he started to wear make-up - Such as tinted moisturiser and concealer - as he felt " self-conscious" about dark circles under his eyes.

" During school kids would make comments about me looking Like I'm on drugs or Just Looking Like I'm really tired all The Time , " he says.

" So it's always something that I've had in the Back of my mind. "

" Also, I think that you can look good wearing make-up, it doesn't have to be drag make-up or over The Top .

" I once actually had someone do a contour on me and I thought I looked great. "

Michael Henderson , 25, also says he started wearing make-up to feel more confident about his skin, and that he wears it on days when he needs a Boost - Such as when he's going on a Night Out , or to a business meeting.

" It started off with concealer, but as I got older it went into full-blown concealer and foundation, and [I also wear] the occasional bit of bronzer, " he says.

But will Harry launching a make-up line inspire more men to invest in a make-up bag?

Michael says he wouldn't personally buy the palette and doesn't think the new products will encourage more guys to wear it.

" I think men wearing make-up will continue to grow at its current pace, but I don't think it'll make an impact, " he says.

Melissa, however, is more optimistic.

" As we progress as A Society the idea of gender norms is constantly shifting, " she says.

" Harry Styles has been extremely influential in changes to how we see masculinity and gender norms, so for him to come out with a make-up line can only be beneficial to the progression of men feeling as though they can wear make-up, " she says.

" The more you see men wearing make-up in The News , the more likely it is to spread into The Norm . "

Paul also hopes it paves way for a change.

" You see girls all The Time wearing natural make-up and looking fantastic, so why isn't it something that guys can do as well if they want to look better?

" I think it's great that Harry Styles is launching a make-up line. "

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Source of news: bbc.com