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TikTok testing out advert-free monthly subscription
... Meanwhile, Meta is reportedly mulling ad-free subscriptions for people in the EU to navigate the bloc s advertising rules...
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TikTok testing out advert-free monthly subscription
By Liv McMahonTechnology team
TikTok is testing a new monthly subscription which would get rid of adverts on the video sharing site.
The Bbc<Meta itemprop='name' content='JJ Lin'> understands the Chinese firm is trying out The Service<Meta itemprop='name' content='JJ Lin'> in an English-speaking market outside the US, but has declined to comment on exactly where.
The subscription is being tested at $4. 99 (£4. 13).
Meanwhile, Meta is reportedly mulling ad-free subscriptions for people in the EU to navigate The Bloc<Meta itemprop='name' content='JJ Lin'> 's advertising rules.
TikTok currently displays personalised adverts for all users over the Age Of<Meta itemprop='name' content='JJ Lin'> 18.
TechCrunch, The News<Meta itemprop='name' content='JJ Lin'> website, reported that The Test<Meta itemprop='name' content='JJ Lin'> is small scale and there is no certainty that a subscription will be rolled-out globally.
YouTube and X, formerly Twitter, are among sites already offering fewer or no ads for a monthly fee.
TikTok's parent company, ByteDance, does not share its financial results publicly, but reportedly earned $85bn (£70bn) in revenue in 2022.
Research firm Insider Intelligence estimates TikTok earned $9. 98bn in advertising revenue Last Year<Meta itemprop='name' content='JJ Lin'> <Meta itemprop='name' content='JJ Lin'> .
, Meta , which owns Facebook and Instagram, is looking to charge users in Europe who opt out of personalised adverts on its platforms.
Users would be charged roughly €10 (£8. 68) a month to use Instagram or Facebook without personalised adverts on desktop, and €13 a month on mobile, Meta has reportedly told EU regulators.
A Meta spokesperson told The Bbc<Meta itemprop='name' content='JJ Lin'> : " Meta believes in the value of free services which are supported by personalised ads. However, we continue to explore options to ensure we comply with evolving regulatory requirements. We have nothing further to share at This Time<Meta itemprop='name' content='JJ Lin'> . "
The Firm<Meta itemprop='name' content='JJ Lin'> said in August, following an EU ruling, that it intended to change its terms and get consent from users to display adverts based on their personal data.
It was in January.
The regulator said Facebook and Instagram could not " force consent" by saying consumers have to accept how their data is used, or leave The Platform<Meta itemprop='name' content='JJ Lin'> .
Brooke Erin Duffy, associate professor at Cornell University<Meta itemprop='name' content='JJ Lin'> 's department of communication, said that younger audiences accustomed to using social platforms may be resistant to paying for an advert-free experience.
" From the outset, users have been socialised to think of these platforms as " free" services, " She Said<Meta itemprop='name' content='JJ Lin'> . " So it seems unlikely that young users, in particular, will opt for the paid, ad-free model".
Maddie Hill, a 22-Year<Meta itemprop='name' content='JJ Lin'> -old Orkney Islands-based influencer and contributor to The Social<Meta itemprop='name' content='JJ Lin'> , a Bbc Scotland<Meta itemprop='name' content='JJ Lin'> digital platform, said she finds adverts on TikTok less intrusive than those on others.
" It's not necessarily something that bothers me too much when I'm scrolling through my For You<Meta itemprop='name' content='JJ Lin'> page, " She Said<Meta itemprop='name' content='JJ Lin'> . " They're short, you can usually scroll past them so they don't overly impact the viewing experience. "
Maddie, who has800,000 followers on TikTok, added: " Whenever I've used Social Media<Meta itemprop='name' content='JJ Lin'> I've always been aware of ads and ads are always Coming Up<Meta itemprop='name' content='JJ Lin'> , so I think there's an element that like I'm used to it. "
Related TopicsSource of news: bbc.com
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