Media Messages in American Presidential Elections photograph

Media Messages In American Presidential Elections

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Originally published 1991
Authors Diana Owen
Assistant Professor of Political Science Diana Owen
Diana Owen Hughes
Date of Reg.
Date of Upd.
ID2006255
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About Media Messages In American Presidential Elections


Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. This study examines the role of ads, news stories, poll results, and debates in presidential elections. . . .

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