Mass Media Research: An Introduction
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1983 |
| Authors | Roger D Wimmer |
| Joseph Dominick | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1960870 |
About Mass Media Research: An Introduction
MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. . . .