Mary Jo Bitner
| Use attributes for filter ! | |
| Gender | Female |
|---|---|
| Books | Services Marketing: Integrating Customer Focus Across the Firm |
| Citations | 99,440 |
| Affiliations | Arizona State University |
| Interests | Marketing |
| Service Marketing | |
| Service Encounters | |
| Technology And Service | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1169417 |
Mary Jo Bitner Life story
MARY JO BITNER serves as Academic Director for the Center for Services Leadership at Arizona State University. Dr. Bitner was a founding faculty member of the Center for Services Leadership created for the study of services marketing and management. ...
Mary Jo Bitner Photos
